We are often asked by customers for recommendations about which cable they should purchase and why. For most audio/video enthusiasts, the question of what wire or cable is usually an afterthought that comes with that feeling of expectation and elation just after the purchase of a newly acquired component or speakers. For others who have established the components and speakers in their system, the search for new cable is an often a random attempt at sonic transcendence; clarity, transparence, imaging, articulation, liquidity, resonance, capacitance, impedance and induction are the vague terms that lure them from website to website, from review to review, in search of something new and scintillating, whether or not they truly understand the meaning of those terms, or what is lacking in the performance of their system.
Some customers believe the power amplifier is the temple of all sonic revelation, while others feel their towering loudspeakers are beacons of sonic truth and sonority. Home theater aficionados swear by their state-of-the-art DVD players, or the ‘next-gen’ technology in their multi-channel digital processors. And then, there are the guys who are having an extended love affair with vinyl, and the arcane rituals of analog audio. At VooDoo Cable, we know and love them all. And that’s the real reason why we make the finest cable in the industry for value and performance.
What we have learned from observing how and why customers purchase cable for their systems is this; few realize how important cable is to the sonic performance and integrity of their entire system. And even fewer understand that their investment in cable is as important as their investment in components. The most prevalent error of the novice audio enthusiast is to form an opinion without auditioning the cable in their own system. Relying on the advice of reviewers is also a common mode of self-deception. Audiophile blogs and bulletin boards are filled with laments about how some component, loudspeaker or cable did not live up the hype and fanfare the high-end publications effusively proclaimed.
Experienced audiophiles with established systems know that it ‘s more cost-effective and less risky to upgrade their cable rather than replace components. Regardless of the component, the sonic attributes of speed, imaging, transparence, articulation, clarity and liquidity can only be attained with the right cable. Your $5000 pair of loudspeakers and $3000 amplifier are an utter waste of money unless you connect them with the appropriate speaker cable. Spending $100 on a pair of interconnect cable to link a $2000 pre-amp and a $3000 amplifier is comparable to putting a $100 set of tires on a Porsche Carrara. Conversely, a $1500 amplifier powered by a $400 audio-grade power cord sounds just as good, if not better than a $3500 amp with only a stock AC power cord. And a pair of $2000 loudspeakers connected to a power amplifier with a pair of $800 speaker cables performs better than a set of $5000 loudspeakers connect to the amp with a set of $300 speaker cables.
Our abiding recommendation is this: Take the time to audition cable that matches or exceeds the quality of your loudspeakers and components. Initially, you may protest the cost, but that’s the reason why we have a 30-Day Money Back Trial Policy, and a 60-Day Full Credit Upgrade Policy. Like anything worth having in life – a comfortable home, a cool car, vacation in Europe, or better yet, a great audio or home entertainment system – true audiophiles find a way to transcend mediocrity for a higher level of quality and sensibility that may cost a bit more, but delivers superior performance and listening satisfaction for many years to come. Take the time to audition VooDoo Cable and discover what you’ve been missing.